Novitalia Farro Shop Amsterdam Address And What To Expect
Answer: Novitalia's shop and caffetteria in Amsterdam is at Nieuwe Hemweg 1, 1013 BG Amsterdam; the store is generally open Monday-Saturday 09:30-18:00 and closed Sundays, and the public phone is +31 20 686 55 03. Nieuwe Hemweg 1 is the concrete address most local listings and Novitalia's contact page show.
Quick location facts
The Novitalia premises sit in the Westpoort / Houthaven industrial-turned-food hub area, within walking distance of Amsterdam Houthaven tram/road connections and short bike rides from central Amsterdam. Westpoort area has seen food-retail growth since 2023 and now hosts several specialty importers.
- Official street address: Nieuwe Hemweg 1, 1013 BG Amsterdam.
- Phone: +31 20 686 55 03 (public contact).
- Typical opening hours: Mon-Sat 09:30-18:00; Sunday closed.
- Website/contact page: Novitalia's contact page lists the same address and email.
Is it worth the trip?
Yes for specialty shoppers and small horeca buyers: Novitalia is a long-established Italian wholesaler with an on-site shop and caffetteria offering hard-to-find Italian ingredients such as farro, artisanal pasta, and espresso blends. Specialty shoppers consistently report finding bulk lines and deli items not stocked by mainstream supermarkets.
- For home cooks seeking farro and imported grains: Novitalia lists farro perlato and other Italian grains on product pages.
- For small restaurants/cafés: the store supplies catering equipment and gastro trays alongside foodstuffs. Horeca supplies are noted in local posts and product listings.
- For visitors wanting an Italian experience: the on-site caffetteria is mentioned in press and customer writeups as a selling point. Caffetteria reviews note a strong espresso offering.
Practical visitor information
If you plan to visit, bring a bike or car: the building is in an industrial district where public transit is available but a short walk or cycle from the nearest stops. Transit access is good by Amsterdam standards but expect a 10-20 minute local connection from central tram lines.
| Item | Detail | Source note |
|---|---|---|
| Address | Nieuwe Hemweg 1, 1013 BG Amsterdam | |
| Phone | +31 20 686 55 03 | |
| Hours | Mon-Sat 09:30-18:00; Sun closed | |
| Primary business | Italian wholesale, retail shop & caffetteria | |
| Notable product | Farro perlato 400g |
Local history & context
Novitalia has operated in Amsterdam for decades as an Italian food wholesaler and opened its current expanded premises in the Houthaven/Hemweg area in June of a recent year, moving into a larger building previously occupied by a hardware chain. Relocation June was reported in local press coverage noting a more spacious layout and a dedicated public shop.
Company registration and business details list Novitalia B.V. with a Chamber of Commerce entry and VAT number on its official site, reinforcing it as an established, compliant importer-distributor. Company registration details appear on the corporate "about" and contact pages.
Shopping tips (farro and related items)
Buy farro in 400 g and 1 kg sizes when available, check product labels for "farro perlato" (pearled farro) if you prefer quicker cooking, and ask staff for recipe suggestions-staff at Novitalia are often knowledgeable about Italian supply lines. Farro perlato is explicitly listed on a product page and is a commonly stocked SKU.
- Look for labeled Italian brands and production dates on grain packaging; freshness matters for shelf-stable grains. Label checks reduce the chance of stale stock.
- Bring a tote or box for bulk purchases; many shoppers buy multi-kilo packs. Bulk buying is common for small horeca clients.
- Confirm stock by phone before a long trip-phone is listed publicly for visitor inquiries. Phone confirmation saves travel time.
Quotes & reported metrics
Local coverage described the relocated Novitalia site as "an Italian luilekkerland" (an Italian indulgence land), and a barista at the site was quoted saying a good espresso there "feels like a gift," reflecting the store's combined retail-and-café experience. Local coverage captured those direct impressions.
Industry-facing directories record Novitalia as serving both consumers and horeca clients, and LinkedIn lists the company with over 1,600 followers-an indicator of local trade recognition and B2B reach. LinkedIn followers are shown on the company profile.
"You are welcome in our shop and caffetteria on Nieuwe Hemweg 1 in Amsterdam," Novitalia states on its corporate pages, inviting both trade and consumer visits. Welcome statement is present on the contact/about pages.
If you want, I can generate a short printable directions card or an optimized one-sentence schema snippet for mapping services that you can paste into Google Maps or your CMS. Directions card can be prepared on request.
What are the most common questions about Novitalia Farro Shop Amsterdam Address And What To Expect?
How do I get there?
Take tram or bus toward Houthaven or cycle from Amsterdam Centraal following Hemweg; the building is located near the intersection of Nieuwe Hemweg and Hemweg and is signposted for wholesalers. Hemweg intersection is the local landmark described in posts and walk-up directions.
Can I buy wholesale?
Novitalia is fundamentally a wholesaler serving horeca and retailers, but it also operates a public shop and caffetteria so private customers can purchase retail quantities. Wholesale plus retail is part of their stated business model.
Does Novitalia stock farro?
Yes-Novitalia lists a product called "SELECT Farro Perlato 400g" on its site, indicating farro is a current, cataloged SKU. SELECT Farro appears in the company's product pages.
What are the exact opening hours?
Public listings and the store's contact details show general hours as Monday-Saturday 09:30-18:00 and closed Sunday; phone ahead for holiday exceptions. 09:30-18:00 is the commonly published schedule.
Is the address ever shown differently?
Some trade directories previously listed a nearby unit numbering such as Nieuwe Hemweg 4B or slight variations, but the company's own contact and product pages consistently use Nieuwe Hemweg 1 in current listings. Address variants exist in older directories; prefer the company's contact page.