Super Bowl 2025 Canada Ads: Which Ones Actually Landed?
In Canada, the clear winner of the Super Bowl 2025 commercials conversation was Booking.com's Muppets reunion ad, which drew the strongest rewatch momentum and topped Canadian YouTube viewing charts after the game. Canadian viewers also pushed Ram Trucks and Google Pixel's "Dream Job" into the top tier, but Booking.com stood out as the ad most associated with the year's Canadian postgame buzz.
What Canadians actually watched
Super Bowl LIX ads were widely discussed in Canada because many viewers on Bell Media's TV broadcast could not see the U.S. commercials live and instead went online afterward to catch up on the most talked-about spots. That made postgame video platforms especially important, and the Canadian viewing pattern strongly rewarded nostalgia, humor, and emotionally direct storytelling.
According to the Canadian postgame ranking that circulated after the game, the most-watched ads were Booking.com, Ram Trucks, Made by Google, Yahoo, Marvel Studios' Thunderbolts, Bud Light, NerdWallet, DoorDash, Doritos, and Squarespace. The list shows that the ads Canadians revisited most were not necessarily the flashiest on first viewing, but the ones with the strongest character recognition and replay value.
Why Booking.com won
Booking.com's ad worked because it paired familiar characters with a simple travel pitch, making the message easy to understand in one viewing and even easier to remember later. The Muppets reunion gave the commercial a nostalgia boost, while the brand's "get your stay ridiculously right" framing tied the joke directly to a useful consumer promise.
The broader ad market in 2025 also favored this style. Brands were spending about $7 million for a 30-second Super Bowl spot, so campaigns needed to deliver instant recall, social sharing, and enough personality to survive the crowded postgame discussion. Booking.com checked those boxes better than most competitors.
Top Canadian ads
The Canadian ranking reflected a mix of comedy, celebrity, and warmth rather than controversy or hard-selling. That pattern fits a broader Super Bowl trend in 2025, when advertisers leaned into fun and familiarity instead of riskier themes like gambling or crypto.
| Rank | Ad | Why it resonated in Canada |
|---|---|---|
| 1 | Booking.com: Get your stay ridiculously right | Muppets nostalgia, clear travel message, strong replay value |
| 2 | Ram Trucks | Big-brand presence, familiar Americana, high entertainment value |
| 3 | Made by Google: Dream Job | Emotional story, AI theme, parent-child relatability |
| 4 | Yahoo: Email Bill Murray | Celebrity novelty and lightweight humor |
| 5 | Marvel Studios' Thunderbolts | Franchise recognition and fan curiosity |
Big themes behind the ads
The biggest creative theme of Super Bowl 2025 was the return of AI storytelling, with several brands using artificial intelligence as a central message or plot device. Google, OpenAI, Salesforce, GoDaddy, and others all used technology-themed spots to show how AI could solve everyday problems or create humorous ones.
Another clear theme was nostalgia. Booking.com, Yahoo, and several legacy consumer brands leaned on recognizable characters and celebrities to cut through the noise. In a game where attention is expensive, familiarity became a shortcut to memorability.
- AI was the dominant tech theme, especially in ads built around everyday usefulness.
- Nostalgia helped brands earn instant attention from viewers scrolling for highlights after the game.
- Humor still mattered, but the most effective ads paired jokes with a simple product story.
- Canadian viewers leaned heavily toward replaying ads online after the broadcast.
How expensive the game was
The economics of Super Bowl advertising explain why the "winner" conversation matters so much. With a 30-second spot costing roughly $7 million in 2025, brands were effectively competing for attention at premium stakes, and the best ads needed to perform like mini-launch campaigns rather than one-off TV spots.
That spend usually rises again when production, celebrity talent, media extensions, and social amplification are added. A single successful ad can therefore justify its cost not just through direct sales, but through earned media, search interest, and weeks of replay traffic.
"The ads that win the Super Bowl now are the ones people actively choose to watch again," one industry observer noted in postgame coverage, and that is exactly the kind of behavior Booking.com benefited from in Canada.
How Canadians judged them
Canadians did not appear to reward the most complex ads; they rewarded the most watchable ones. The strongest spots were easy to explain in a sentence, had a recognizable face or voice, and delivered a payoff within seconds rather than minutes.
That helps explain why Booking.com beat out more overtly polished campaigns. The commercial gave viewers a familiar cultural reference point, an obvious joke, and a product message that did not require any decoding.
- Recognize the characters or brand immediately.
- Understand the joke or story within the first few seconds.
- Connect the entertainment to a real product benefit.
- Want to replay it or send it to someone else.
What this means for brands
For advertisers targeting Canadian audiences, the 2025 Super Bowl showed that broad appeal still beats cleverness alone. A campaign that can travel well from TV to YouTube, social, and news coverage has a much better chance of becoming the season's remembered winner.
It also suggests that Canada's post-Super Bowl conversation is increasingly shaped by online viewing habits. When viewers cannot see the U.S. commercials live, the winners are often the ads that make the best second impression online.
Frequently asked questions
Why this year mattered
Super Bowl 2025 commercials in Canada showed a clear shift toward ads that are designed to be replayed, not just aired. Booking.com won because it delivered a familiar, funny, and emotionally accessible package that fit the way Canadians now consume big-game advertising.
In that sense, the ad race was not just about the loudest spot in the stadium. It was about which commercial could survive the next day on phones, social feeds, and search results - and Booking.com did that better than the rest.
Helpful tips and tricks for Super Bowl 2025 Canada Ads Which Ones Actually Landed
Which Super Bowl 2025 commercial won in Canada?
Booking.com's Muppets reunion ad was the clear Canadian winner because it generated the strongest postgame viewing interest and the most replay value.
Why was Booking.com so popular?
It combined nostalgia, humor, and a simple travel message, which made it easy for viewers to remember and share.
Did Canadians see the ads live?
Not always. Many Canadians watching the Super Bowl on Bell Media channels could not see the U.S. commercials live and later watched them online.
What were the other top ads?
Ram Trucks, Google's "Dream Job," Yahoo's "Email Bill Murray," and Marvel's Thunderbolts were among the most watched in Canada.
How much did a Super Bowl ad cost in 2025?
The going rate was about $7 million for a 30-second spot, before production and promotion costs.